curriculum vitae
I specialize in design, art direction & copywriting
employment history
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Marketing Production Designer | www.tricohomes.com
Trico Homes Inc. May 2014 - Present • Design and production for internal marketing projects • Recolouring of maps and floorplans for displays and brochures • Printer maintenance and organization of in house brochures and spec sheets • Copywriting and editing for advertisements, specs sheets and social media • Website maintenance for model updates, pricing changes and home options • Visa reconciliation for marketing budget and data entry for purchaser profiles Freelance Designer & Copywriter | www.shelbyhirsch.com 2011 - Present • Design and production for logos, brochures, corporate branding and concept creation, web ads, Facebook covers, magazine advertisements, displays & other various print/web related projects • List of clients includes PAL Insurance, Deco Windshield Repair, Diva Salon, Calgary Chamber of Commerce, Pure Energy, New Urban Development, Bridgewater Bank, The MEOW Foundation, Questus Recruitment, CREW Calgary and WAX Partnership Inc. Graphic Designer and Production Artist | www.sharpercards.com Sharper Cards 2012 - 2014 • Design, layout and production for product development for new customizable greeting card line Kindred Greetings • Preparation of logos, maps and direct mail pieces for customers and internal marketing department • Responsible for preflight process and sending files to press • Design and production of internal advertising for both print and web projects • Production of Sharper Cards catalogues for both Canadian and US Markets • Copywriting for various marketing projects Online Content Manager | www.tripleflip.ca Triple Flip Inc. 2012 • Responsible for writing product descriptions for new clothing lines and existing product library • Co-ordination of blog posts with feature blog writers • Website maintenance and online store organization for best user experience • Design for home pages featuring current promotions and events • Photography and colour correction for new lines appearing in store and online Graphic Designer, Stylist & Photoshoot Director | www.espyexperience.com Espy Experience 2010 - 2011 • Directed and photographed the espy cosmetic line, and organized/directed espy seasonal photoshoot • Website maintenance and design using WordPress • Copy writing and layout of monthly e-marketing newsletter using Constant Contact • Colour correction and image manipulation for all in house photography • Fashion styling and personalized fittings for new and return clientele • Template development and management of operations for espy online store • Responsible for visual standards and quality control in store, and with designers and suppliers Graphic Designer | www.yellowpages.ca Yellow Pages Group Inc. 2005 - 2010 • Design and production for international and local clients using Adobe CS and AMPS • Responsible for scanning, proofreading and colour correction for all supplied artwork • Adherence to corporate branding and sales instruction while maintaining creative integrity in ads • Involved in social club organization and event planning for company functions • Design and production for multiple projects in both French & English in a paperless environment Designer, Desktop Publisher | www.cushwake.com Royal LePage Commercial 2002 - 2005 • Designed marketing materials for national and local listings using Adobe and Microsoft Word • Prioritized time sensitive projects and workflow for multiple real estate agents • Manipulation of floor plans and maps for marketing pieces and feature sheets • Responsible for incorporating branding guidelines in design and events • Processed inventory orders and provided copier maintenance, including service requests |
COMPUTER skillsMAC/PC PLATFORMS
ADOBE PHOTOSHOP ADOBE ILLUSTRATOR ADOBE INDESIGN ADOBE ACROBAT QUARK XPRESS FIREWORKS MICROSOFT OFFICE BASIC WORDPRESS BASIC HTML & CSS AMPS & ADSMART FTP SYSTEMS CMS SOFTWARE NOTABLESPUBLIC SPEAKING
VISUAL MERCHANDISING PRODUCT STYLING PRINT PRODUCTION PHOTOGRAPHY PHOTOSHOOT DIRECTION PHOTO RETOUCHING BUSINESS WRITING COPYWRITING COPY EDITING PROOFREADING CLIENT FOCUSED ILLUSTRATION FASHION DESIGN SHOE DESIGN |
education
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Professional Writing for Marketing & PR
The University of Calgary (In Progress) Fashion Design & Fashion Illustration The University of Calgary (2006) Graphic Design Diploma Nova Scotia Community College (2000 - 2001) |
Applied Communication Arts Certificate
Nova Scotia Community College (1999 - 2000) Bachelor of Arts, Major Communications Cape Breton University, Honours (1996 - 1999) |
volunteer
Graphic Designer, Socializer & Saturday Supervisor | www.meowfoundation.com
MEOW Foundation 2004 - Present
In addition to working with rescued cats (cleaning and socializing), I managed and trained a team of 12 volunteers.
I also design original artwork and marketing materials including the annual MEOW calendar.
Bee Committee | www.tricohomes.com
August 2014 - Present
As a member of the bee committee, I design a monthly e-newsletter and participate in a number of events/initiatives that promote recycling, the environment and the importance of being green.
MEOW Foundation 2004 - Present
In addition to working with rescued cats (cleaning and socializing), I managed and trained a team of 12 volunteers.
I also design original artwork and marketing materials including the annual MEOW calendar.
Bee Committee | www.tricohomes.com
August 2014 - Present
As a member of the bee committee, I design a monthly e-newsletter and participate in a number of events/initiatives that promote recycling, the environment and the importance of being green.